Finland’s New Gambling Licenses: Why It Could Mean Better Bonuses and Safer Sites for You

Big changes are coming to Finnish gambling—and if you enjoy playing at online casinos, this could mean better sites, bigger bonuses, and safer play. By 2027, Finland will finally break Veikkaus’ monopoly and let international brands legally operate. So whether you're a Finnish player or just watching the Nordic scene, here’s what that means for your options.

More Competition, More Choice

Right now, your options are limited. Most Finnish players already use offshore sites—but unofficially. That’s about to change. As reported by iGaming Business, Finland’s new Gambling Act will allow B2C licenses in 2026 and B2B licenses in 2027, meaning more legal operators, more variety, and better service for players.

A new supervisory authority will replace the National Police Board, and it’ll have real power to block shady operators. This means if you're playing at a licensed site, you can expect faster withdrawals, better customer support, and actual accountability.

Veikkaus Gets Serious About Earning Your Business

Veikkaus isn’t disappearing—it’s evolving. The state-owned operator will be split in two. One arm will stay in charge of lotteries and slot halls, while the other will join the competition online.

And they know they need to step up. In an interview with iGaming Business, EVP Jarkko Nordlund said, “Everyone is waiting for Veikkaus to fail. And it’s my personal mission to prove everyone wrong.” The company is rebuilding its tech, hiring experts, and preparing to offer something players actually want to use—not just something they’re stuck with.

Avoiding Sweden’s Mistakes, Copying Denmark’s Wins

Sweden opened up in 2019, but the results have been mixed. This piece lays out the struggles: low channelisation, high offshore play, and a flood of grey-area promotions.

Finland wants to avoid all that. Many experts suggest that Denmark’s more stable model is the better path. This article shows how Denmark’s high compliance rates and tight enforcement have created a system that works for both players and the government.

The Catch? Some Tough Rules on Bonuses and Ads

This won’t be a Wild West. Finland’s proposed rules come with limits:

• Strict marketing rules
• Bonusing restrictions
• No influencer or affiliate marketing.

So, while you’ll get more legal choices, don’t expect flashy sign-up offers or promo spam. Operators will have to find new ways to win you over—like better UX, loyalty perks, and cleaner branding.

Bottom Line: Better Sites Are Coming—Just Not Overnight

If you play online from Finland, 2027 can’t come soon enough. Once the new system is live, you’ll finally be able to play on regulated, competitive platforms without jumping through grey market hoops. You’ll have more choice, more transparency, and a safer place to play.

For operators, suppliers, and regulators alike, this is one Nordic experiment worth following.