Ezugi Enters US Market as Evolution's Second Live Brand, Expands Ultimate Series with Xoc Dia

For years, Evolution has been the undisputed king of live casino in North America. Now, in a move that signals a major strategic shift, the company is introducing its second live dealer brand, Ezugi, to the US market. While the initial launch focuses on the classics, Ezugi is also quietly rolling out more exotic games globally, including a brand new title in its "Ultimate" series.

A Two-Brand Strategy for the US

Ezugi is now officially live and dealing cards in New Jersey. The move might seem odd at first: why would Evolution introduce a brand to compete with itself? The strategy is simple, give casinos more than one flavour to put on the menu. While Evolution is known for its high-production, game-show style titles, Ezugi offers a more direct, authentic casino floor feel. For players, this means more choice in studio atmosphere, interface, and dealers.

The initial rollout includes the essentials: Roulette, Blackjack, Baccarat, Three Card Poker, and Casino Hold’em. But while the US gets familiar with the basics, Ezugi’s international studios are pushing forward with new and interesting game types.

New Release: Ultimate Flip (Xoc Dia)

Quietly appearing in Ezugi’s live lobbies is Ultimate Flip, a game known in many parts of Asia as Xoc Dia. This is a traditional Vietnamese street game, and its inclusion in the "Ultimate" series is a sign of Ezugi's commitment to modernizing and introducing regional classics to a wider audience.

The game itself is beautifully simple. The dealer places four two-sided discs (red on one side, white on the other) in a bowl, covers it, and shakes. The objective is to bet on the outcome. The primary bets are:

• Even (two red, two white) or Odd (three of one color, one of the other), both paying just under even money (0.95:1).
• Specific combinations, such as three reds or three whites, which pay 2.9:1.
• The high-payout bets are for All Red or All White, both delivering a 14.5:1 return.

Unlike the multiplier-heavy games in Evolution's lineup, Ultimate Flip is a straightforward game of chance, appealing to players who enjoy the simple, fast-paced action of games like Dragon Tiger or Sic Bo.

What is the "Ultimate" Series?

Ultimate Flip is the latest addition to a growing Ezugi family that includes Ultimate Roulette, Ultimate Sic Bo, and Ultimate Andar Bahar. The "Ultimate" branding seems to be Ezugi's label for games that take a classic format and give it a premium, modern presentation. While some titles in the series add multipliers, others, like Ultimate Flip, focus on delivering a slick, high-quality version of a traditional game that you won't find in every live casino.

Final Thoughts

Ezugi's dual strategy is fascinating. The US launch is a cautious, land-and-expand mission, establishing a presence with the core games every casino needs. At the same time, the quiet release of Ultimate Flip shows the other side of their identity: a studio dedicated to diversifying the live casino space with unique, regional games.

For players, this is great news. It means more variety is coming, both in the US and beyond. Ezugi provides a welcome and slightly different flavour of live casino, and their focus on bringing games like Xoc Dia to a global audience is a refreshing change of pace from the endless wheel-of-fortune variations.