LeoVegas Launches Casino and esports Brand pixel.bet

LeoVegas is stepping up its presence in Sweden and the Nordics with a brand-new launch that is pixel.bet. Created with the ambition to be the leading website in esports betting, it’s also a no-registration casino that’s been approved by the Swedish Gambling Authority with a five-year license.

Operated by Pixel digital Ltd, pixel.bet is built on a proprietary platform that’s simple, fast and without all the betting complexity in it, and so that customers can place bets while watching their favourite team playing live. The experience also includes the best odds on the biggest esports events, including CS:GO, DOTA 2, League of Legends, Hearthstone, Overwatch, Starcraft, and Heroes of the Storm.

For customers’ peace of mind, pixel.bet has also initiated a partnership with the Esports Integrity Coalition (ESIC) to prevent match-fixing and keep the professional scene of esports transparent and ethically inclined.

Eirik Kristiansen, CEO Pixel digital Ltd. commented: "With this licence we gain the opportunity to offer our product and passion for esports betting to the Swedish market. Moreover, we have added a truly exciting casino experience that we know customers will appreciate. This springboard in Sweden will also position us for continued expansion internationally".

Other than esports, pixel.bet also features a no-account/BankID casino with a 10% cashback bonus that can be claimed by players on a weekly basis. The lobby features a selection of more than 600 video slots with progressive jackpots, and over a hundred of state-of-the-art live casino games from Evolution Gaming and RNG table and card games.

Given the nature of the casino, customers outside of Sweden, Finland and Germany will have to wait until the brand grows internationally. Doing so it will more so complement LeoVegas’ other brands like Royal Panda, 21.co.uk, Slotboss, Bet UK, and UK Casino. Gustaf Hagman, LeoVegas' Group CEO, reassured further growth and expertise in the services by saying: “…we as a Group can benefit from our economies of scale with the sharing of resources and knowledge between our companies”.

For more information on pixel.bet’s esports tournaments, teams and games, visit the site directly and be sure to leave a comment below with your first impressions.