LeoVegas Announces “Brands of Leo” – Proprietary Multibrand Platform
After the most challenging year in LeoVegas’ history, the group is on its way to launch more localised brands as part of a proprietary multibrand platform called “Brands of Leo”. Doing so, the group is prepared to reach its previously-announced financial target of EUR 600 m in revenue and EUR 100 m in EBITDA in absolute figures by 2021 and establish itself as the market-leading mobile casino operator globally.
After intense parallel platform adaptations in the locally regulated markets in Sweden, Germany and Spain last year, LeoVegas has now freed up enough resources to focus on product innovation, new brands and markets. The Q4 report also goes on to mention that the overall focus will be on cost control, increased profitability and automation in operations, while taking advantage of the strong position that the brand has in the industry, as well as the credibility and history in relation to suppliers and contract negotiations.
“LeoVegas’ goal has always been to market a global brand with a local touch – a successful strategy for leovegas.com that continues to take market shares. To meet needs that have emerged in certain markets, we now plan to launch more brands. These will be distinctly targeted to different customer groups – some of which are looking for niche functionality and others that are driven by the charm of novelty that a new and fresh brand offers,” comments Gustaf Hagman, LeoVegas’ Group CEO.
He added: “Our ambition is to raise the bar in the industry and always offer something new and unique while maintaining our overall focus on responsible gaming. We plan to launch the first brand shortly, and it will be exciting to follow its development.”
That being said, LeoVegas just recently launched a new brand that meets the “niche functionality”, Pixel.bet for online casino and sports betting. You can read more about it in our earlier news report. Other brands that are part of LeoVegas Gaming Plc include Rocket X brands, 21.co.uk, Slotboss, Bet UK, and UK Casino, and Royal Panda.
Potential markets where LeoVegas could launch next include Germany, Canada, Finland, Denmark and the Netherlands, which is largely expected to become regulated in the near future. Although the company is yet to announce any names or dates, the CEO has reassured that it’s going to happen very soon and with a bang, given the economies of scale and years of experience as LeoVegas Casino has just celebrated its seventh anniversary.
Stay tuned for more news and full casino reviews with fresh bonuses upon their launch!