Looking at some of the bookies and casinos offering sponsorships to Football Clubs
Without any denials, sports sponsorships have evolved a great deal. They have done so in the past decade and this continues to be in the current times and we hope more will be seen in the future. This was seen to be a simple marketing trick by the various companies has now become a complex business platform with earnings that are in excess of $40 billion in the work. With this kind of earnings, this ain’t a small business any more. This sponsorship business has become more profitable that the online gambling industry is interested and doing it in a great way. Why is this industry venturing into the sponsoring business? As we all know, they earn huge sums of money in annual income and they still have a larger industry to tap out there.
How the agreements work
There has been match fixing scandals in Italy, arrests of 8 people involved in rogue gambling in New York and the current FIFA scandal. The Italian scandal has seen arrests made of great people in the industry like Stefano Mauri and Omar Milanetto.
Would it be wise for bookies to offer sponsorship to football clubs when such incidences are taking place? With regard to the contracts that are signed by the gambling companies and football clubs, I would say that they can go ahead and continue offering the sponsorship deals. This is because there is always a morality clause in all contracts and it would be considered a breach of the contract in case a football club was involved in such a scandal.
The sponsorships being offered by online betting providers are not any different from what football clubs receive from big firms. This makes is very important for both companies to watch their conduct and of those who represent the company. This is crucial as both parties in the deal can lose in a great way. As we all know, football is all about passion and it would be very sad if a player agreed to an illegal activity. This would mean that they will lose their career and their credit as a brand.
Why online gambling companies are going for the sponsorships
“Samuel Miranda, marketing director at casino comparison and community hub RightCasino, commented “Gambling sponsorship in football is only going to increase – it makes perfect sense commercially. Casinos and bookmakers get to promote their brand to a key demographic of 18-50 year old males, whilst football clubs rake in much needed revenue. Major retail and finance brands, historically the most common shirt sponsors, don’t require the levels of exposure they did 10-15 years ago, and so they back out. This opens the door for gambling operators.”
Research has shown that fans put great value on their favourite team sponsors. More to this, players are willing to wager and bet on their favourite teams. The fan to the team will definitely result into betting on their favourite team on the bookie’s website that sponsors their team. This makes it very easy for you to reason out why online gambling and betting sites are sponsoring football clubs and other sports clubs.
Some of the clubs sponsored by online gambling sites
- Bwin.com sponsors Machester United and Real Madrid
- Genting Casino’s sponsorship to Aston Villa
- Betsson and Arsenal London
- Chelsea at one time received sponsorship from 188bet