NetEnt continues its expansion in North America by signing a deal with Hard Rock Hotel & Casino Atlantic City in New Jersey. Doing so, they expand their customer base alongside existing casinos and partners such as Tropicana, PokerStars, Resorts Casino, Golden Nugget, and Caesars Interactive Entertainment, to name a few.
NextGen Gaming, the independent game studio of NYX Gaming, has further extended its partnership with the world’s largest online casino at PokerStars by launching their bespoke games on the New Jersey regulated site.
The world of online gambling is in its heydays and will not be slowing down any time soon. Online gambling took off in the early 21st Century. The industry has grown from $10-13 billion to a staggering $41.4 billion as at 2015. $41 billion is a fraction of the $360 billion that the land-based casinos are worth.
Land based casinos in the Atlantic City are under pressure and online gambling seems to be their only salvation. As a result, over 5 reputable land based casinos in Atlantic City are trying to expand their territory into the online market, with Resorts Casino being the leader in the industry.
The online expansion will be in form of internet gambling lounge, one of the first in history, which was launched in the past weekend. The gambling lounge is the invention of Morris Bailey, the owner of Resorts casino. He came up with the idea as a breakthrough between online gambling activities and traditional land based gambling. In fact, this is the solution he has offered to everyone who wanted to gamble online but in a comfortable environment like in land based set up. Moreover, the invention of online casinos has made it possible to save time and energy in Atlantic City.
