The UK's Rank Group Signs Deal for NetEnt Gaming Content
As it stands today, NetEnt is one of the three largest iGaming software providers in the world. With that in mind, the company has just announced the signing of a new content deal with The Rank Group Plc. Rank is one of the largest gaming conglomerates currently operating in the UK.
Under the terms of the deal, NetEnt's online casino gaming content will be integrated with the software platform's of two of Rank's largest online operators, Grosvenor Casinos (www.grosvenorcasinos.com) and Mecca (www.meccabingo.com). Both of these sites are part of larger gaming operations in that Grosvenor ranks as the largest land-based casino operator in the UK, while Mecca stands as one of the largest bingo operators in the region.
For NetEnt, this deal adds another feather in the company's cap as it continues to be a dominant force in an iGaming industry that has shown explosive growth over the past few years with no signs of a slowdown.
According to Enrico Bradamante, MD of NetEnt Malta Ltd and Chief of European Market Operations, "I am delighted to enter into this partnership that will further drive growth for us in the important UK market. I am confident that we can support Rank in growing its digital business and that our award-winning games will be much appreciated by Rank´s customers."
Rank Representative, Ciara Nic Liam, Head of Casino and Games stated: “We are thrilled to be adding NetEnt’s award-winning game content to our Grosvenor and Mecca online brands. NetEnt has a proven track record in the UK market and we look forward to extending our offering with games from its portfolio that we know will resonate well with our players.”
The Stockholm-based NetEnt was founded in 1996. With 800+ employees located all over the globe, the company has been a real industry innovator, which has led to the development of a leading software platform that comes with hundreds of quality games that have been created with the latest in HTML5 technology. This award-winning software platform includes elite video slots such as Jack and the Beanstalk, Dracula, Gonzo's Quest, Steamtower, Jack Hammer 2, Go Bananas, Aliens, South Park and the latest Theme Park: Tickets of Fortune.
Originally founded in 1937 as a Movie Studio, Rank has been providing adult gaming service to UK residents for several decades and stands as one of the most recognizable names in the industry.