Novomatic Group of Companies is one of the largest integrated conglomerates of the international gaming industry and has many reasons to celebrate. First of all it has just turned 30 years old and secondly, it’s part of around 1200 group operations that use their 200,000+ gaming machines. As a huge corporation based in Austria, it has many subsidiaries that deal with different operations. For example, their subsidiary Admiral Sportwetten GmbH is the largest sportsbetting provider in Austria, Greentube Internet Entertainment Solutions GmbH provides turnkey solutions in the online gaming and entertainment market segment. On top of that, part of their 19,000 workers is deeply involved in production and research and development to be the trendsetters and produce high tech, sophisticated and innovative gaming equipment.
Games and Gaming System
The UK subsidiary of Novomatic Astra Games made a total acquisition of Greentube in 2011 and in turn became its sole shareholder. Greentube has years of experience and with the help of Novomatic Remote Gaming System the company is able to make even greater expansion in their online games portfolio. Astra Games history also dates back years ago and it has continually broken new ground in gaming machine design and multiplayer concept, including sit-down multiplayers and video multiplayer products. Astra Games Ltd. consists of Bell-Fruit Games, Gamestec, RLMS Sales and Mazooma Interactive Games.
Novomatic Marketing Strategy
Novomatic Holding, its sister company Admiral Casinos & Entertainment, including the majority shareholder, have become major market leaders in many European countries such as Switzerland, Germany, Czech Republic, Poland, Hungary and the Baltic States, as well as in one of the largest casino resorts in South America. Their services and products continue to be most wanted and with the pace they are growing now their success in other places is imminent. Moreover, the group proactively promotes responsible gaming both to their employees, customers and the public at large. In addition, they pay a lot of attention to corporate social responsibility and have been involved in variety of projects such as „NOVOMATIC bringt Kultur ins Spiel“ (“NOVOMATIC combines culture with gaming“).
Services & Products
Novomatic offers large amount of services and products where their subsidiary Austrian Gaming Industries GmbH plays a big role. The latter consists of the research and development departments, the various production divisions, the international distribution organisations and the marketing department of the former Novomatic Industries GmbH. To see their offerings and read in more detail please visit their website at www.novomatic.com and have a look at their latest Magazine issue that will keep you up to date with the latest happenings in the group.