Pragmatic Play Acquires Extreme Live Gaming from Novomatic Group
Pragmatic Play has been working hard on their brand image and products over the last couple of years. And now they are not only the winners in the prestigious “Innovation in Slot Provision” category of the EGR B2B Awards 2018, but also new owners of Extreme Live Gaming since the news broke loose earlier in June. Hence, Pragmatic Play now competes at another vertical that is Live Casino gaming.
Purchased from the Novomatic Group for an undisclosed amount, Extreme Live Gaming is best known for their Golden Ball Roulette, where players can win a chance to control the release of the roulette ball, and a mix of roulette tables with side bets branded as popular Novomatic slots such as Book of Ra and Sizzling Hot. Now that the German slots maker has chosen a different route, those branded games are likely to go as well. Other Extreme Live powered games include Reel Roulette and Roulette 360, as well as Live Blackjack and Baccarat, which are also streamed from its studios in London.
Initially targeting the Asian market, the live studio has later moved to an office in London after which they were acquired by the Novomatic Group. Having been certified by the UK Gambling Commission in addition to the Malta Gaming Authority also explains the fact why their tables with chatty dealers have been popular with the UK-facing software platforms such as Nektan and others like ProgressPlay and SkillOnNet. See all featured Extreme Live Gaming casinos on this page.
Some of you may know Pragmatic Play by newer slots like Great Rhino, but also jackpot games like Fairytale Fortune, or a handful of the RNG-type table and card games. Here are some casinos where you'll find them for free and real money play.
On why the company decided to acquire Extreme Live Gaming commented Melissa Summerfield, Chief Commercial Officer at Pragmatic Play: “The name Extreme Live Gaming stands for quality and innovation, and we are delighted to enhance our multi-vertical gaming strategy with this acquisition, further cementing our position as a leading industry provider.”
“The popularity of live casino has grown hugely in recent years, and the vertical holds a great deal of potential. We have every confidence that our passion and drive for going beyond our clients and players’ expectations will help us to realise that potential.”
Although we don’t know the full story, here’s a word from Darwyn Palenzuela, Chief Executive Officer of Extreme Live Gaming: “We pride ourselves on providing groundbreaking live solutions both popular with players and profitable for our partners, and this acquisition will empower us to take our business to the next level.”
All in all, this is an interesting move between the German conglomerate and a Maltese iGaming developer that is yet to show what it’s all about. Now, what do you think? Is it best for Extreme Live? Let us know in the comments below.