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Mr Green Enhances Swedish Casino with Jackpots and Swish

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With the re-regulation of Swedish gaming industry and heavy cap on the bonusing system which entailed, licensed operators who are looking to win customer attention are left with no choice but to offer other value-added services. Mr Green has been busy doing just that and just announced a brand-new personalised jackpots feature and the addition of Swish payments for the Swedish market.

Having just been through a major acquisition with William Hill, which paid SEK2.82bn (£241.8m/€270.9m/$307.4m) for the operator MRG, Mr Green continues to prove to its Swedish customers that it’s still on top of its game. And for that, they’ve just launched an exclusive jackpot feature in collaboration with Blue Ribbon Software.

The jackpot is available for Mr Green Club Royale members in Sweden, exclusively. Unlike traditional jackpots which are pooled and have a very low probability of winning, these ones guarantee a win for each player by also allowing them to follow their very own pot building up.

Jacqui Gatt, Head of Gaming, Mr Green Ltd explained: “Our new product ‘Personal Jackpot’ is a fully bespoke jackpot which adds an additional layer of excitement and anticipation during gameplay. In this first version, each player can see their current pot amount in the ‘My Account’ section as well as in-game. We look forward to continue development of this exciting new product together with the team at Blue Ribbon by expanding our offering across all player segments and introducing more innovative functionalities over the coming months.”

There’s one more reason for Swedish customers to join the fun as Mr Green has also expanded their Swedish payment methods by introducing Swish. Used by over 6 million people and 180,000 businesses in the country alone, Swish is quickly becoming the default banking method for locals, which is also conveniently connected to BankID. If anything, this promises to bring even smoother and faster gaming experience.

Last but not least, to showcase their excellence at home, Mr Green has also showcased their Swedish Gambling Award for Customer Satisfaction. The goal of this organization is to “highlight and reward initiatives that have shown courage and innovation for sustainable development in the gaming industry in the categories Sustainability, Leadership and Customer Satisfaction.”

Enough of PR – check out our Mr Green review for more highlights of this top-performing brand and be sure to check out their new features and exclusive games and jackpots first-hand, especially if you’re from Sweden.

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