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GVC Holdings Expands Games Portfolio with Pariplay’s FUSION Platform

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Pariplay Ltd, the Isle of Man headquartered iGaming company, has announced a partnership with GVC Holdings, the multinational sports betting and gaming group. Based on the official report published on 31st May 2017, the developer will supply GVC Holdings’ brands will their new FUSION platform, which the company unveiled in the first quarter of this year.

Listed on the London Stock Exchange, GVC Holdings consists of sportsbook and gaming brands like partycasino, CasinoClub, Gioco Digitale, and Foxy Casino, to name a few. By integrating FUSION into GVC’s proprietary gaming platform, the licensee is looking to expand its casino and gaming product portfolio.

While Pariplay doesn’t have the same brand exposure as the leading brands, its content aggregator network features not only original in-house developed titles but also those of its partners, like Microgaming, NetEnt and Evolution Gaming, which is about to launch Live Casino Hold’em with the world’s biggest online progressive jackpot.

Pariplay is looking to supply its new partner with more than 50 different slot, skill, scratch card, bingo, keno and instant win games. This includes proprietary branded Premium Games like Atari Asteroids and Star Raider, as well as modern favourites such as Sharknado and Blood Shot from Valiant Comics.

Having established its position within the iLottery business as well, the gaming platform provider also features unique online bingo variants like Rio Bingo. All that is HTML5-ready and available for play from desktop and mobile platforms.

Here’s what GVC’s Chief Product Officer, Liron Snir said about the new partnership: “Pariplay’s content is a fantastic addition to our line-up and is another huge step on our journey to build the best gaming offer in the industry.”

Having signed the agreement, Pariplay continues its robust expansion, following deals with LottoStar, which they signed just a few weeks ago, as well as other big brands such as Betsson, Interwetten, and Scottish Children’s Lottery. As of now, the developer is licensed by the UK Gambling Commission and the Government of Gibraltar.

With that being said, here’s what Adrian Bailey, General Manager of Pariplay Ltd said about the new deal: “We are delighted that GVC will be offering our content through their market leading brands. GVC is has proven to be one of the industry’s most effective operators and we are looking forward to working with them.”

Even though the games are expected to be added over the coming months, you may already find them on selected GVC Holdings sites. That being said, are you a fan of Pariplay slots? Leave your comments below.



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