EuroSlots Gets a Cherry Reboot

A good business organization will always make quick decisions when something isn't working to its expectations. The veteran iGaming distribution company Cherry Online would certainly be considered a good business organization after spending over 53 years as one of the top companies in an ever-changing iGaming industry. With an absolute focus on providing customers with the best possible gaming options, Cherry has announced that its EuroSlots online casino site has been given a reboot, complete with a new gaming website, games and a whole new marketing strategy.

The reboot was initiated as part of a new site management and marketing partnership with the Malta and Denmark based digital agency Power Media Group. Through that company's affiliate network Matching Visions, EuroSlots has been given a new facelift in order to meet the growing demands of finicky customers located throughout the Pan-European region.

Much acclaim should go to Cherry for being able to identify a weakness and showing the willingness to make a significant change. EuroSlots has only been in operation since 2012. While the site showed promise, it just never seemed to catch on with a large base of customers. With many successful Cherry brand online casinos to use for comparison, it was easy for the company's officials to determine things weren't going as expected and changes were needed. This is why Cherry won ‘Online Gaming Operator of the Year’ at the IGA for three years running.

On behalf of Power Media Group though a press release, Mikael Strunge, Partner & Gaming Director stated: “Cherry has been at the forefront of the gaming industry for years and we are truly happy to partner up with them on a project of this magnitude," later adding "We seek to create a brand that resonates with the serious slot player by offering a level of information and guidance that hasn’t previously been seen in the industry.”

A very pleased Jonas Wåhlander, CEO of Cherry Online added: “We’re delighted to bring Power Media Group and Matching Visions into a close partnership with Cherry, in cooperation enabling them to manage effective traffic through their outstanding media department and function as a master affiliate. We’re confident that the combined strengths of Cherry Online and Power Media Group will ensure that EuroSlots will be a force to be reckoned with in the future.”

For more info on EuroSlots, see the full casino review with highlights on games, bonuses, banking and customer service, and an opportunity to submit your own review as well.