GECO is a game engine co-operative that was formed by Wagermill and The Gaming Lab. The British and Australian developer shook hands in 2014 and since then have made considerable steps towards substantially shrinking the distance between developers and operators. To mark their success the company got shortlisted for the 2015 EGR B2B Rising Star Award. Find out how they do it in the short overview below.
Remote Gaming Sever
It all started when in December 2014 GECO launched a proprietary remote gaming server (RGS). That helps them with the goal to bring in other independent developers unknown to the larger market. This includes software like The Game Co, MX Digital, games Warehouse, Game Weavers, Sunfox Games, and BetDigital. Already in January next year the co-operative also made a deal with CORE Gaming, which are already one of the leaders in the HTML5 games sphere.
As a small and specialised developer like the above it’s very difficult to penetrate the market amid strong competition. So by combining all of the efforts into one package – GECO for example – the game suddenly changes for better. Now developers can focus on what they do the best – develop games – and win the approval of operators as one diverse collective.
It sounds innovative, but this is not a new approach and companies like Microgaming's Quickfire, NYX, OpenBet, Virtue Fusion and Odobo have been taking advantage of these modern means for a while now. By the looks of it this is how the industry will work in the future. And as players can see already there are very few online casinos left that provide games from just one iGaming developer.
But what turns GECO into a strong co-operative is the licenses. So far they’ve been successful in securing a Category 2 license from the Alderney Gaming Control Commission and one from the UK Gambling Commission. Both are respected by players and operators. Naturally this also gives them access to British players.
To add more leverage, GECO claims that their systems were developed from scratch and allow for customisation as the developer requires. Be it jurisdictional changes, expansion in engine builds or connectivity.
Thanks to the Flash and HTML5 content GECO's games are accessible via desktops, laptops, mobiles and tablets. Judging by GECO's site info there are currently around a dozen of proprietary video slots available through the RGS. They come with different themes, bonuses, features and pay-line structure.
The 243 Ways Coconuts with Free Spins and Wild multipliers, the enchanting 20-line Treasure Pond and bingo-inspired 9-line Sassy Bingo are one of the video slots currently available. You can read all about them on GECO's official site, but in order to sample one or two you have to head to one of the operators.
As of summer 2015 GECO has signed promising deals with operators like William Hill and Betfair. Will they secure more deals in the near future? Visit their site and follow the news to be the first to know about the latest happenings surrounding the co-operative.