Visa Inc. is a worldwide monetary service provider that is located in San Francisco California. Since the company was founded, it has facilitated swift electronic funds transfer for people living in all different corners of the world. Although visa doesn’t offer cards, neither set rates nor extend credit services to consumers, it is major contributor to financial wellbeing through provision of visa branded payment products to different monetary firms. Its products are mainly used to facilitate issuance of debit, credit, cash access programs and prepaid monetary services to different customers depending on the set terms and conditions.
The company’s success has been far reaching that Visa branded products have managed to transverse to all corners of the world with equal victory. Card names that are issued under Visa include debits, credit and prepaid options. While debit cards pay from a saving account, credit cards offer deferred payments that are repaid with a certain interest margin whereas prepaid cards offer services from an account that is not founded with checking writing benefits.
Visa functions are mainly limited to the PLUS automated teller machines as well as the branded Interlink EFT point of sale systems. More so, they also present private and public companies with a unique opportunity for making payments. These products have been found to work pretty well in facilitating payments. Nonetheless, institutions that go for Visa branded products must e ready and willing to adhere to the company’s set rules and regulations. To start with, financial institutions that aim at endorsing visa branded products must be willing to offer identification procedure for each of their cardholder. This step is important for the sake of ensuring security especially when it comes to matters of fraud prevention and co-operating against anti banking elements. In addition to that rule, the financial institution must adhere to the clause that calls for enforceable confirmation of endorsement by every cardholder.Besides that, Visa protects its primary consumers by ruling out traders from enforcing a least amount or an upper limit on any transaction particularly as a basis for accepting Visa payments. Also, Visa cardholders are protected from being charged any other extra fee for choosing this mode of payment. In all aspects, the company aims at becoming the most user friendly financial service facilitator of the modern times. It does so by ensuring that the beneficiary of the card ends up being well taken care of irrespective of the transactions that may require being completed.
Over the years, Visa inc. has constantly kept in touch with dynamics of technological advancements. For that reason, it was able to introduce a service known as VisapayWave which is a contactless payment procedure. This process eliminates the process whereby one has to physically swipe the card against a charging system thus quickens the pace of every transaction.
Currently, Visa is making an impact on the global sphere using the campaign advert “more people go with Visa.” This advert is great in winning the remaining market share as well as making the Visa branded products become a leading global phenomenon. It is without doubt that the efforts that Visa is putting in becoming a primary global financial service provider will result in more people going places with Visa.